- mobile phone application development: the place to start - Mobile App Development Products and Solutions

In our job we endure each of the levels with the existence cycle of making a mobile app and that i would want to share our encounter in this particular industry. Beneath may be the tale about bases of mobile phone development: the selection of the system in the past development, positioning in store also, the subsequent checking. So, let us initiate our tale from Mobitech.

Trends. Exactly what are mobile cell phone entrepreneurs?

  • More than 50 percent (53%) use downloaded apps.
  • Approximately precisely the same number (52%) by using mobile telephone view the webpages.
  • Over a 3rd of individuals (38%) use social networking sites out of your mobile cellular phone.
  • A very little much less citizens, perform game titles (34%).
  • Approximately three-quarters of folks talk by using mobile mobile (in addition to phone calls): it might be SMS, a social networking app, quick messengers and so forth.

Statistics. What would you get?

If we glance on the stats of profits of smartphones by running techniques, we are going to begin to see the next:

  • 62% of smartphones marketed is surely an Android system.
  • In the 2nd position Symbian - 15% within the marketplace.

The remaining share is split bada, iOS and Home windows Cell phone (at any time you acquire this chart only in Moscow, the distribution will most likely change in direction of raising the share of Apple goods).

If you look and feel within the exact program throughout the world, we’ll see that in this article Android while in the forefront with ? for the marketplace. How outside of your situation Mobitech Studio.

For the 2nd quarter of 2012, the entire world has offered 104 million Android telephones - as being the populace of the quite substantial region. But we as mobile builders have an interest in not merely smartphone, but additionally the best ways to show results with him. An important proportion of householders of gadgets on Android takes advantage of them as standard telephones: SMS, phone calls and all. They don’t activate the gadget in Google Engage in, not downloading apps.

Mobitech Solutions for mobile iphone app

What does one use? Not all buyers obtained the cellular phone in 2012, and so the legitimate distribution of forces between mobile working techniques demonstrates our inner stats. This statistic comprises of Russia also, the CIS international locations: Ukraine, Belarus, Kazakhstan, Uzbekistan.

  • 73.five % is regarded as a Java cell phone.
  • Android is in next location with eleven.6%.
  • The legacy of Nokia, Symbian, a great deal powering Android with 11%.
  • Apple programs have a very three.5% of Runet customers.
  • The most attentive will see relating to the chart of Microsoft with Home windows Cell phone ( lower than 1%).

: Just right solutions for iOS and Android from Mobitech

Installation of applications. Any time you decide upon a system beneath which the application could be manufactured, it is really necessary to know the data on presently current applications. Graphics groundwork enterprise App Annie in the September 2012 reveal you ways to expand two competing Apple and Google. There’s foolish to match Mobitechstudio.

Mobile app development specialist . The top, high quality solutions for iOS & Android, etc.

By number of downloads inside of the first site Google Enjoy: considerably more equipment, a good deal more downloads, significantly more traffic and a growth of 66% compared with January 2012. The growth of iOS were two times significantly less, about 30%. But the main chart - what kind of revenue people bring. And listed here the specific situation is radically different. It is usually easier to make on iOS, but the money is there and in Google Participate in, if you ever know learn how to pick them up.

Types of mobile apps. In practice, we can divide mobile apps into 3 types.

Mobile sites, web applications. This is definitely the most common type of applications for mobile products. Modern smartphones are able to display regular website. They can do anything that we are accustomed to seeing in desktop applications - support for HTML5 is doing its job. that web applications are ideal for start-UPS: they allow you to obtain a great result for very little money and for a short time. Another advantage of the mobile website compared with other mobile apps is cross-platform. However, there are negative, though weighty, is somewhat difficult to make.

Development of all types of applications from Studio Mobitech

Hybrid apps. With this approach you get access to every one of the advantages of running system APIs: the app is cluttered with push notifications and other pleasant buns, also, now your product could possibly be placed in stores. The main content still is a really platform-independent page layout, hosted within the server. This allows you to make cosmetic changes within the product without releasing a new version: it will be enough to upload changes to the server. Hybrid application serves as a most suitable solution for those who are starting a business or wants to test their idea, display it to your investor friends.

A native app. These kind of applications are just about the most resource intensive, but it allows the maximum use with the opportunities offered by each specific functioning system. As a result, native apps win as being the functionality and speed of other types of mobile applications. It really is to this approach now come to those companies who did combined application. For example, Facebook started with the combo app: native controls (switches, tabs and the like) and also web page as content.Несмотря that this is usually a good solution, the problems with performance lead to the fact that the builders are moving away from combination with the web.

Statistics. The stats on the downloads on our apps.

First, we have an app that is constantly developing: amid the recent changes it really is worth noting facetime audio. The main difference between the apps is who their audience is. The first is really an international product. The program is downloaded not just in CIS, they are actively used by residents of Europe and Latin America. The 2nd application originally was made in Russia and for consumers of CIS.

Great mobile iOS and Android app development on

It is interesting to check the figures of downloads with the stores. A great part from the 62% of foreign audience goes to Google Engage in. About 1/5 is during the AppStore, 14% in Ovi Store. And currently the remaining 5% share for Home windows Mobile (4%) and Samsung Bada (1%). With the Agent circumstance is radically different: the share of Google Participate in and Ovi are about the exact same. Well, 10% within the AppStore demonstrate love for “Apple” programs inside our nation.

The process of making a mobile prilozheniy so, let us get to one of the most delicious: the process of developing a mobile application.

A User Tale. First of all, you need to determine what and for whom we write. The answers to these questions are documented in a User Tale. On the picture you can begin to see the authentic ticket inside our tracker. He describes how an current ICQ user can log in to the app, and what challenges it could actually meet. At this stage it is actually very important to perform out all possible scenarios to avoid unpleasant surprises at later levels of development.

It is essential to understand that each item on your to-do sheet is hiding a huge iceberg of functionality. Try to fragment and specify tasks. Major wishlist ideal split into several phases (releases in stor). However really is a topic for another discussion, back to the phases of application development.

Design and design. After writing within the User Tale is to get started on designing and design development.

At this stage, we use prototypes that we hang for the Board plus the arrows clearly show how the navigation will occur.

The design necessarily used guideline.

The guideline on the General sense is a really document which is issued by the corporation, and that designers and builders understand the principle of building the application communicates with the user. Relatively speaking, on iOS the buttons need to do the round, and for Home windows Cellphone - square. However, we use interior guidelines for builders. Thus the result within the designer’s succeed often consists of models, guidelines and slicing graphics.

industry Sharks and Mobitechstudio, fierce competition

Layouts optimum served “linked urls”, for example, using the Prototype to understand the logic transitions. The guidelines contain information about the padding, sizes, visual effects, mechanics, animations, etc. you can skip This step if your project is one designer and one developer sitting next to each other. The 3rd part within the result - cutting charts - must contain a minimum of needed graphic resources (care about the weight with the app), have versions for different screen resolutions. Most often we draw for retina and xhdpi screens. Next will be the preparation for Neretina mdpi and automated tools (if appropriate their use). Often the hands have to cook hdpi resources.

Transfer in development. Discussion and necessary corrections of your description.

After receiving the models, guideline and slicing begins the deliver the results in the developer. We share with the development of everything that came up, and expect an early result. This does not mean that the deliver the results within the architecture and therefore the user interface is finished. Sometimes the builders develop interesting ideas that will make adjustments to the original plan. When development is complete, comes the testing stage.

Testing. There are a number of ways to test the application.

In mobile development tester is definitely the person around whom some telephones. We have got a huge wardrobe, which are as old telephones, and also the latest novelties. Inside we try to test in test cases. In case you implement a new feature, in her description in the prepared test plan.

There are expert services to help in testing. We use HockeyApp - an application that allows you to distribute our product to beta testers. We write in social networking sites: “Guys, we have got a new cool app. Who wants to try?” I wish to receive a build, use the app, and it collects data, makes a crash report and sends it to us.

There are also products and services that allow you to test your app on different working techniques - for example, all Android firmware version or 2.three. You give the application, providers screenshot the entire path that you set, sends pictures to you inside the mail, and you check if everything is in order.

checking Companies and tracking of application studies.

Monitoring. So, you have developed, tested application, filled it in stor. To track stats of downloads you can use the service Distimo. It shows studies on customers who come to the store to download applications, and aggregates the comments.

It is very important to understand that customers are increased likely to leave negative comments. If a person is doing well, he usually just makes use of the application, not commenting. From the stable operation of our applications we get 40-50 comments daily. About the day of error the number of records can reach up to 400 on a single system. So keep in mind that comments are not a full evaluation of your do the trick, rather another bug tracker.

To change the specific situation are usually pretty a common “hack” - window Rate Us. Offer to leave a positive review on the store, and in case of problems, email developer. The effect is strong enough, the main thing is to consider the algorithm of showing the dialogue to the user.

In addition to the review Distimo shows the number of downloads, earned money, and where exactly are downloading your apps.

Another interesting checking service Flurry. It helps to collect the client data. Flurry provides a report about what the user does in your application: how many times he pressed the button, how many times have returned to the app and added General settings - audience, geography, gender, age, etc.

In some mobile items we also use counting client figures using Google Analytics. Difference when compared with the Flurry has almost no. Disadvantages in speed and processing within the logs is, in both cases, however, in the event you are used to working with Google release a user interface can use this tool.

Despite the massive number of third-party companies, we have our own stats. No matter how good was not external sources, they need to be checked. We are able to evaluate the stats, but it is usually necessary to build infrastructure for report generation, weekly reporting by means of email and other things that simplify lifetime. Therefore it can be easier for us to use companies such as Flurry and Distimo, and then the inside logs to contact for those who have any questions. Our knowledge shows that this approach is justified: periodically our data and solutions are slightly different. If you happen to are inclined to check the stats, use different sources.

Specific. You need to remember?

On each new system the user expects to begin to see the rich application. He argues as follows: “I sat on bad Java mobile, thus could use ICQ. I bought a new mobile, go to Marketplace, and you will find no ICQ? Are you doing something?” The user does not acquire into account the fact that you have to do the app from scratch. The new system could be a new equipment, new documentation, new resources.

The extra popular the system, the a whole lot more you have competitors. With the moment there are two Stora, which is perfectly clear: AppStore and Google Engage in. Any time you have an idea of an application that is easily monetized or just get a lot of downloads, type keywords into the search and chances are you’ll find that this app exists. The far more popular the system, the added competition. In such cases it truly is necessary to carefully study the analogues to begin to see the data, trying to understand what the parameters from the present solutions could be bettered.

It is very important to understand how customers choose the apps. People young and old are not going to pay money for a specific app, it just looks a list. For example, the query “free music”. Icon and therefore the first two lines for the description is what a person sees and evaluates on the first location. If the icon is decent, it can be possible to pay money for, so a bad icon reduces the number of downloads.

to get to the top on the app store is very worthwhile

It is very vital to get to the top belonging to the app store. To get to the top, stores very well, to gain a foothold there - the key to success. Why is it necessary? When the user wants to download something, it comes into the chart and see which application is now in first area within the number of downloads. It’s always very critical to get there because it’s kind of the vicious circle. The app hits the charts, it will be seen by people, they download it, it re-enters from the first spot, and then the next iteration continues. Therefore by all means get horse racing and rating: ask mothers, grandmothers, neighbors put the app five. It is really worth saying that the marketplace is full of solutions for your guaranteed program output with the top. However, organic customers, this brings somewhat, that does not prevent to continue the experiments.

Remember that the publication time could very well be up to several weeks. Suppose you have developed and tested the app, called all bloggers or the media and said: “I Have a very new application, come to the press conference”. You send it in to the AppStore and have to wait up to seven business days. Within this case, Google Perform - Paradise for live updates, whereby publishing takes several hours.

The fragmentation on the functioning system. If you happen to are developing Android applications, consider the fragmentation additionally, the existence of the whole zoo of equipment. This affects the time development at all phases: planning, design, development and especially testing.

From the store it happens to be impossible to connect with customers

In the store it’s impossible to connect with consumers. For example, the user says that he don’t go to ICQ messages. He is unhappy and is expressed in a very colorful, but not very informative. We have no way to contact him and learn additional about the issue. All we can do is to get into the monitor and see do we have a very message. Maybe him blocked anti-spam.

Now some belonging to the tale get a admin panel just where you can ask questions to the user, to find out his contact information to see what nations around the world are downloading your app, but your situation is not too improved. Mobitech Studio. It will be worth noting that Google Enjoy continues to add this option to some builders, like our organization it’s always available.

The time to test it. There are several ways to test the application. You can have testers on test cases, test-plans, which they must pass. In addition, you can find a service for testing - you pay with the found bugs. You put up the application its tested 20 thousand most people. In such a approach, of course, there are pros and cons.

Shots on the mobile industry solves everything. Good mobile builders are difficult to find even sizable companies, such as Mail.Ru Group, Yandex or Google. That is why we are working with the trainees - because sometimes it’s easier to require an intelligent student and to teach him.

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